Origins
FruitCo.

Branding & Packaging



Origins Fruit Co. is a brand of Açai based smoothies.

Founded in 2019, Origins Fruit Co. aims to be a more sustainable and affordable alternative to açai bowls. 

With their claim “GOOD VIBES, GOOD HEALTH” they target a young and healthy public.

After talking about the product and its benefits, researching the audience and stablishing our brand objectives and tone, we developed the Origins Fruit Co. brand, along with their brand manual and packaging.

Inspired by the açai world and the brazillian jungle, where it has its origin, we created a dynamic brand with strong colours and unique textures.