The COFFEE Bar

Branding & Patterns


A workplace Café Bar.


The Coffee Bar is a brand created for a workplace in-house café. The idea was to create a neutral branding that could fit in with the spaces where it was going to be based.

We created a simple logo, playing with the “O” to create a mug, and the idea of pouring coffee to create some visual brand elements that would create an identity.

With such a minimal identity, we wanted to have some elements to play around and create consistency for the brand. Along with the other elements, the mug in the Coffee Bar logo is filled and emptied, making reference to a mug being filled with coffee, and creating a dynamic identity and making the logo more fun in online platforms, but also leaving it as a possibility to use in offline media.