The Hive

Branding


A luxury hotel in central London.


The Hive is a brand proposal for a hotel branding in Central London. The idea was to create an identity that was playful, with different elements referring to the hotel amenities in a luxurious style, but that could also attract business and leisure travellers. 

The idea was to achieve a visual identity, consistent in all its details but with playful elements for the different applications the brand could have.