Victoria House

Branding, Signage

A different place to work.

Victoria House is a Grade II listed neoclassical style building in the centre of Holborn, London. The building was acquired by the client and went through a mayor refurbishment process.

We were in charge of creating a brand that showed its original character and that told the story of the building, but also focused on its modernisation. Inspired by its architecture and the building’s elements,  we created a branding that worked both inside Victoria House, but also on digital platforms.

Focusing on a simplified version of the VH monogram that was part of its entrance and taking elements from the outside and inside of the building, we created a brand that talked about the new spaces, the heritage and the design of Victoria House.

From the massive columns of its spaces to the little metal work in its rooms, we created a modernised brand that still is respectful with the essence of the building.

We also worked on the whole building’s new signage - from the entrance floor matts to a whole signage system including way findings, locker signs, WC & Printer signs and even little signs for its American Bar taps. Respecting the listing of the building and keeping in line with old signage, we worked with aged brass signs to create a design system that could flow and be in line with the spaces.